Who Makes My Wine?

woman buying wine in the supermarket

Woolworths and Coles, whose Dan Murphy’s, Vintage Cellars, 1st Choice, Liquorland, Woolworths Liquor and BWS stores dominate wine retailing in Australia, own hundreds of their own wine brands. The ownership of these brands is never publicly disclosed.

Rather than labelling these wines “Woolworths Select Shiraz” or “You’ll Love Coles Chardonnay”, the wines look like they are produced by a winery-owned brand with names like Curious Kiwi, Cow Bombie or Langhorne Creek Estate.

In the belief that wine drinkers should know who owns which brand, the website www.whomakesmywine.com.au was set up some years ago. However, the website’s owner recently took it down as she was unable to continue maintaining it by herself.

With her approval, I have decided to host this information here. We think it is an important service to the wine drinker.

Brands owned by a winery but exclusive to one retailer are not part of this list.

We ask for your help in keeping the list up-to-date. If you are aware of any other brands that do not appear on this list, please let us know in the comments. And please share!

Last updated 20th June 2018 with the following brands: Madam Sass (Accolade), Samuel Wynn & Co (Treasury Wine Estates), Zonin (Pinnacle/Dan Murphy’s)

Coles

  • 12km Stretch
  • Akita
  • Armada
  • Blue Kube
  • Brookridge
  • Cabaret
  • Chalkboard
  • Chateau Louise
  • Coconut Beach
  • Coorong Plains
  • Counting Sheep
  • Cradle Bay
  • Cradle Bay Sauvignon Blanc
  • Curious Kiwi
  • Cuvee Clare
  • David Farmer Signature
  • Daybreak Estate
  • Debonaire
  • Donnari
  • Downtown (Exclusive Vintage Cellars brand)
  • Dry Valley Estate
  • F’Able
  • Fahrenheit
  • Fernleigh
  • Fiorella
  • Great Divide
  • Greyrock
  • Gum Nut Cree
  • Henri Laurent
  • Hidden Gems
  • Iron Horse
  • Isola
  • J.P. Flint
  • James Busby
  • John Sampson
  • La Bonne
  • La Promesse
  • La Touriste
  • La Vuelta
  • Lachlan Ridge
  • Lana’s Bike
  • Lorry Boys (beer)
  • Mayfair
  • Milla’s Run
  • Mountain Brook
  • Ninety Mile
  • Oak Lane
  • Pensilva Estate
  • Pick of the Crop
  • Pilgrim
  • Pioneer Run Vineyard
  • Pizzazz
  • Pleasant Valley
  • Postmark
  • Punters Corner
  • Rau
  • Rising Blue
  • Robinsons
  • Rock Paper Scissors
  • Sainte Louise
  • Separation Hill
  • Silver Ridge
  • St Andrews
  • Story Bay
  • Talking Heads
  • Tangled Vine
  • Tasman
  • Tenet Estate
  • The Cellar Dwellers
  • The Coincidence
  • The Emerald
  • The Fabulist
  • Tread Lightly
  • Twin Bird
  • Two Churches
  • Two Thousand Acres
  • Vino Gusto
  • Wahu
  • Westhaven Vineyard
  • Whispers
  • Willow Leaf

Woolworths

  • 88 Keys
  • Abbey View
  • Abervale
  • Across the Bay
  • Adlo
  • Amberton
  • Amiri
  • Antarctic
  • Augustine Wines
  • Avon Brae
  • Awanui
  • Back Gate
  • Baily & Baily
  • Ballini
  • Bathazar
  • Bastard Jack
  • Bay Estates
  • Black Lace
  • Black Rock
  • Black Wattle
  • Bold As Brass
  • Bowler’s Run
  • Brique
  • Brookhill
  • Bubbly by Yarra View
  • Buckey
  • Buckle My Shoe
  • Bygone Era
  • C’est La Vie
  • Cape Campbell
  • Capo’s Block
  • Carpark
  • Castaway
  • Cat amongst the pigeons
  • CC Cuvee Coonawarra Chardonnay Pinot Noir Brut
  • Central Otago Freeland Pinot Noir 2009
  • Chancellor & Co
  • Chevalier
  • Chook Shed
  • Ciao Bella
  • Cleanskins
  • Clos Pierre
  • Cockatoo
  • Cockatoo Black
  • Cockatoo Cooler
  • Cockatoo Ridge
  • Cocky
  • Coquille
  • Cottonwood Grove
  • Cow Bombie
  • Craftsman
  • Diamond Nights
  • Dimension
  • Discovery Bay
  • Dorrien Estate
  • Dress Drinks
  • Dukes & Tsars
  • Dumont
  • Dune Ridge
  • Duperrey
  • Electrum
  • Elite
  • Endless Skies
  • Ensign
  • Famous Maker
  • Fierte
  • Five Sounds
  • Fizzyskins
  • Flanagans Ridge
  • Folio
  • Forefathers
  • Gentleman’s Agreement
  • Golden Oak
  • Golden Valley
  • Grants Gully
  • Gruyere Hill by Helen & Joey Estate (Dan Murphys exclusive brand)
  • Hawkesbridge
  • Heaven’s Gate
  • Hidden Gate
  • Hide and Seek
  • Hideaway Ridge
  • Honour Roll
  • Hopskins
  • Houndstooth
  • Hutt River Estate Kingfisher
  • Ice Wine the Original
  • Ingleburne Estate
  • Iron Hill
  • Isabel Estate
  • John Jobbins
  • Jump ‘n’ Jive
  • Just Joey
  • King William
  • Koa Cove
  • Krondorf
  • L’Eglise Saint-Martin
  • La Esencia
  • Langhorne Creek Area Red Blend 100%
  • Langhorne Creek Estate
  • Le Trois Clefs
  • Legs Eleven
  • Light Family
  • Lindisfarme
  • Lobster ReeLouis Auger
  • Lollapalooza
  • Lovers Not Toreadors
  • Lysander
  • Macho Gaucho
  • Macro
  • Marking Time
  • Marlborough Sounds
  • Mato Bay
  • Maycomb
  • McAllister
  • McGuigan The Plan (Dan Murphy’s exclusive)
  • Meritage
  • Mi Casa
  • Minchinbury
  • Mishka
  • Mockingbird Hill
  • Monkey’s Cousin
  • Moore Farm
  • Mount Pride
  • Mountain Lagoon
  • MSB Mum’s Block Barossa Valley Shiraz 1999
  • Murray Bend
  • Musica
  • Naked Owl
  • Nature’s Harvest
  • New Eden
  • Old Lodge
  • Ole
  • Once & Well
  • One Over
  • Palladium
  • Pandora’s Box
  • Paradox
  • Paragon Shiraz
  • Parishioners Plea
  • Parkers Field
  • Pedare
  • Pelican Point
  • Penthouse (Exclusive brand by Woodside Park)
  • Periwinkle
  • Pinnacle
  • Pioneer’s Rest
  • Ponder Estate
  • Porta Dante
  • Queen Bee
  • R & R (Dan Murphy’s exclusive by Woodside Park)
  • Rare Print Series
  • Redcastle (exclusive to Dan Murphy’s)
  • Redemption
  • Reflections
  • Riddoch
  • Right side of the tracks
  • Riverside Landing
  • Roo’s Leap
  • Rorke’s Drift
  • Rosalina
  • Santa Compana
  • Santaro
  • Sentado
  • Seven
  • Seven Degrees
  • Shark Block
  • Silhouettes Range
  • Silver Moki
  • Slim Lines
  • Solander
  • Sonata Estate
  • South Island
  • Stardust
  • Stonyfell
  • Strawberry Fizz
  • Symmetry
  • Tamaota
  • Tamo’s Hill
  • Tangaroa
  • Te Rua Bay
  • The Advocate
  • The Bommy
  • The Bozz
  • The Gallows
  • The Gavel
  • The Hidden Vine
  • The Kingsman
  • The Old Contemptibles
  • The Remarkables
  • The Rocks
  • The Trustee
  • Thornleigh
  • Tickety-Boo
  • Toi Toi (Exclusive to Dan Murphy’s & BWS)
  • Tolley
  • Tom’s Tricks
  • Town House
  • Trident
  • Twelve Degrees
  • Two Fat Ladies
  • Two Fathoms
  • Two Little Ducks
  • Vine Vale
  • Vinos for Chinos
  • Vivant
  • Warrior Cove
  • Watercolour
  • Wattle Villa Vineyards
  • Whisper Rock
  • Willowbrook
  • Wrights Bay Vineyards
  • XII Apostles
  • Yarnbomb
  • Yarra View
  • Yeah Yeah
  • Zeehaen
  • Zenith
  • Zimi
  • Zonin

Aldi

  • 5171 Wines
  • A.C. Byrne & Co
  • Airde 450
  • Albertson’s
  • Baron Amarillo
  • Blackstone Paddock
  • Block 129
  • Bodega Piedra Negra (exclusive brand)
  • Claire Creek
  • Cloud Line
  • Coraggioso
  • Corte Carista
  • El Toro Macho
  • Elemes
  • Elmfield
  • Kaiora Bay
  • Keepers Grove
  • Little Birdwood
  • Louis Felipe Edwards
  • Merestone
  • Neve
  • One Road Wines
  • Peter Mertes (Aldi import)
  • Precious Earth
  • Qiwila
  • Réserve Les Maurins
  • South Point Estate
  • Tudor
  • Veuve Monsigny
  • Veuve Olivier
  • Vicente Gandia
  • Villa Elsa
  • Vina Decana
  • Vinatero

Treasury Wine Estates

  • 19 Crimes
  • Acacia Vineyard
  • Annie’s Lane
  • A’Tivo
  • Baileys Of Glenrowan
  • Beaulieu Vineyard
  • Belcreme de Lys
  • Beringer Vineyards
  • Blossom Hill
  • Castello di Gabbiano
  • Chateau St. Jean
  • Coldstream Hills
  • Devil’s Lair
  • Etude
  • Fifth Leg
  • Greg Norman Estates
  • Heemskerk
  • Hewitt Vineyard
  • Ingoldby
  • Jamieson’s Run
  • Killawarra
  • Leo Buring
  • Lindeman’s
  • Matua
  • Meridian
  • Metala
  • Penfolds
  • Pepperjack
  • Provenance Vineyards
  • Rawson’s Retreat
  • Rosemount Estate
  • Run Riot
  • Saltram
  • Samuel Wynn & Co
  • Secret Stone
  • Seppelt
  • Shingle Peak
  • Sledgehammer
  • Squealing Pig
  • St. Huberts
  • Stags’ Leap
  • Stellina di Notte
  • Sterling Vineyards
  • T’Gallant
  • Wolf Blass
  • Wynns Coonawarra Estate
  • Yellowglen

Pernod Ricard Australia

  • Brancott Estate
  • G.H Mumm Champagne
  • Jacob’s Creek
  • St Hugo
  • Stoneleigh
  • Wyndham Estate

Accolade Wines

  • Amberley
  • House of Arras
  • Banrock Station
  • Bay Of Fires
  • Berri Estates
  • Brookland Valley
  • Echo Falls
  • Eddystone Point
  • Geyser Peak
  • Grant Burge Barossa
  • Goundrey
  • Hardy’s
  • Houghton
  • Kumala
  • Leasingham
  • Madam Sass (Accolade NZ)
  • Moondah Brook
  • Mudhouse
  • Omni
  • Renmano Premium
  • Stanley Wines
  • Starve Dog Lane
  • Vina Anakena
  • Yarra Burn

Australian Vintage

  • Passion Pop
  • McGuigan Wines
  • Miranda
  • Nepenthe
  • Tempus Two

Casella Family Brands

  • Baileys of Glenrowan
  • Brand’s Laira Coonawarra
  • Casella
  • Peter Lehmann
  • Yellowtail
  • Morris of Rutherglen

If you’re looking for more detailed information and unbiased opinion on wines available in Australia, check out my reviews at HuonHooke.com and get access to tens of thousands tastings, ratings and Wine 360s of Australian and New Zealand wine. View plans and pricing here.

If you know of any other private label wines, don’t forget to let us know in the comments. And please share this list!

94 thoughts on “Who Makes My Wine?”

  1. Ian Juniper says:

    Who are/is Albertson’s and where are their wines made? “Southeastern Australia” is hardly a pedigree and many potential purchasers would rather not buy a pig in a plastic bag.

  2. Scott Davis says:

    I believe that Woolworths Limited owns a large winery in the Barossa Valley. Is that the source of all of its own-branded wine, or just some of it? Does Coles also make its own, or does it outsource the entire production?

    1. Huon Hooke
      Huon Hooke says:

      Most supermarket own-label wine is made by other wineries. Yes, Woolworths/Pinnacle Drinks owns the sizeable Dorrien Estate winery in the Barossa, but I’m not aware of Coles owning a winery, although it does own some vineyards.

  3. Michel says:

    Everyone has their own experiences and according to this, all they have their own reviews. Well nice blog, it has lots to learn.

  4. Nick Guggisberg says:

    One more thing. I note that Wine state mag takes sponsorship from Aldi and reviews their wines along with many of the other brands you list under the supermarket own brands. Who owns Winestate mag? Thanks again, Nick

    1. Huon Hooke
      Huon Hooke says:

      I assume when you say sponsorship you mean advertising? There’s no harm in that: it’s how the print media lives. Where it can become corrosive is when the newspaper or magazine attracts advertising with a promise of free editorial coverage to accompany the ad. Just look in your local free suburban newspaper – they’re full of it. But where it’s insidious is that the reader can’t always tell when an editorial is actually advertorial. They muddy the water deliberately. As to your last question, to my knowledge, Winestate is privately owned.

  5. Nick Guggisberg says:

    Hi Huon, I’m interested in your opinion re on-line sellers like vino mofo. I’ve bought some fantastic wines from them, often by smaller producers. I’ve sometimes felt a little guilty because I’ve ended up with a fantastic wine at often less than half the cost. But then I think we’ll the winery obviously needed to shift some product quickly to create some cash flow therefore the online seller has provided them with this opportunity. I acknowledge that once I’ve paid the low price for the wine I’m not going to pay full price for it in the future. Am I contributing to the race to the bottom by adding pressure to these producers?

    1. Huon Hooke
      Huon Hooke says:

      I don’t think there’s any certain answer to that. It depends on you the consumer, how you perceive the brand after you’ve bought it for a bargain price. Does it cheapen the brand? It’s why some wineries hide their brand by quitting excess wine under ‘secret labels’ and such like. You certainly can find some bargains in limited offers by online retailers.

  6. David Ward says:

    I just discovered the Sonata Estate goon at BWS and was googling looking to complement the producer. On the goon box, it states that it is a “wine base beverage.” I think that honesty is awesome. The 4 litre box is $9 and it’s 9.5% (whether it’s the red or white). What’s really weird is that this wine based beverage tastes so much better than any other goon bag or even low price bottles on the market. Someone is hitting the market just right and if that’s woolworths then good on them! Not all of us can afford to drink expensive gold labelled bottles.

    1. Mark Aitken says:

      Hi David,
      The expression “wine based beverage” is unusual as it implies it is not composed of 100% grape product. In Australia you can only call a beverage wine if it is made 100% from wine grapes, technically any other fruit wine is not wine by this definition. If it is true that it contains fruit (or anything else) in addition to wine grapes then ‘wine based beverage’ is indeed an accurate description, but don’t you think it would be good to also state what the balance of the composition is, I would like to know what I am drinking? The producer is not really being as honest as you say, they are only telling half the truth, which is like being half pregnant, if you know what I mean. Unfortunately Sonata is a Woolworths owned brand so you wont be able to go on the Sonata website and contact the Sonata winemaker or the Sonata manager to find out what the deal is as you could with a real producer as you already know from your failed google search no doubt. You could try contacting Pinnacle drinks group, they might be able to help if you really want to know. My best guess is apples.

      1. Andrew Wilsmore says:

        It is simply a small amount of water that is added to bring the alcohol content down. Very common practice for cask wine, which is why most of them are labelled ‘wine product’.

    2. Huon Hooke
      Huon Hooke says:

      David, See my article on the legalities and practicalities of adding water to wine/juice/must, which was posted this week.

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