Arrogant Frog is one of the shining success stories of modern wine marketing. And there is more to come from Jean Claude Mas.
Jean-Claude Mas The Exquisite Collection Blanquette de Limoux Grande Réserve 2014, AUD $13
“Selling wine to the French is like selling hamburgers to Americans.” Or at least, that was Jean-Claude Mas’ (pictured) thinking when he started Domaines Paul Mas, in France’s Languedoc region, which includes the quirky cheapie brand, Arrogant Frog (tastings). Hence he focused on the export
It is possible Jean-Claude Mas has the greatest range of value-for-money wines in the world. I certainly scratch my head trying to think of someone who might beat him. They’re French wines, but inspired by the New World. Arrogant Frog is his best-known brand. You know the label: an insect-gobbling amphibian impersonating a biped, with a jaunty beret, cravat, walking-stick and a glass of wine in one flipper.