Air New Zealand has ended its sponsorship of the Air New Zealand Wine Awards after supporting it for 31 years.
18 months ago Air New Zealand put the supply of wine to Economy class and airport lounges up for tender. Villa Maria was the successful bidder. The motives behind that controversial move was a saving of $500K and awareness that there is little brand recognition in economy class. “Our research showed us that Joe Blog in economy class doesn’t look at the label”, explained Bruce Parton, Air New Zealand’s Chief Operations Officer.