The Real Review Alliance
An Open Letter from Huon Hooke and Bob Campbell MW
to the wineries and retailers of Australia and New Zealand
An Open Letter from Huon Hooke & Bob Campbell MW to the wineries and retailers of Australia & New Zealand.
PLEASE FORWARD TO YOUR WINE INDUSTRY COLLEAGUES
We’d like to share some news with you which we feel is very important to wineries, retailers and the wine industry.
As many of you will know, independent opinion in wine has come under pressure from several fronts:
- Excessively high scores by some critics, which undermine the credibility of wine ratings for the consumer
- Wine writers being paid directly by retailers, or entering into revenue share arrangements, for reviewing wines
- Advertorials masquerading as independent opinion
- “Cash for comment”, i.e. wineries being asked to pay to get featured
As wine critics, we need to make a living, but we prefer to derive income from a wine industry that recognises the virtues of integrity, experience, independence, consistency and professionalism.
As two major critics of Australian and New Zealand wine we have formed an alliance to promote and differentiate our approach to wine reviews. We are making a stand for even-handed, transparent, ethical and independent reviewing.
We call it The Real Review.
Everyone’s wine is treated fairly and equally.
Fair and Equal
Frequent and fair opportunities to be listed in our Monthly Top Drops, weekly Cellar Talk wines, and Ranking Charts for key regions and varieties.
Harmonised Rating Scales
Harmonised rating scales and star ratings so you and your customers know what a rating means. See The Real Review Rating System.
Consistent Wine 360s
Consistent Wine 360 icons that you can use in your marketing. See The Real Review Wine 360s.
Gold, Silver & Bronze Ribbons
Good Buy Ratings
Credible reviews that your customers will recognise, understand and trust.
There’ll be further additional updates coming in the next months, so stay tuned to The Real Review!
|Huon Hooke||Bob Campbell MW|