Wine production and consumption declining

John Barker speaking at the OIV annual conference. OIV

New Zealander John Barker, director general of the International Organisation of Vine and Wine (OIV) presented preliminary estimates on the state of the world wine and vine sector in 2023 at the OIV annual conference. Here are some of the key points that Barker covered.

  • In 2023 the vineyard area was 7.2 million hectares, down 0.5% from 2022
  • 94 countries produced wine
  • More than half the world’s wine production is produced by the top six countries, which make up 56% of the global vineyard
  • The southern hemisphere has 12% of the global vineyard.

Winegrowing countries in descending order by vineyard area:

  • Spain
  • France
  • China mainland
  • Italy
  • Turkey
  • Chile
  • USA
  • Argentina
  • Romania
  • Portugal
  • India (in the Top 10 for the first time)
  • Global wine production fell by 10% in 2022 thanks to drought, extreme heat, flooding and fungal diseases
  • 2023 was the smallest wine harvest since 1961
  • Production was dominated by France, Italy and Spain (in that order)
  • The top eight producers made 75% of the world’s wine
  • France regains the title of world’s largest wine producer
  • World wine consumption is at the lowest level since 1996
  • Consumption has been trending downwards down for the last five years, thanks to COVID, Ukraine (supply disruptions), increased production distribution costs and inflationary pressures
  • Wine consumption in China has fallen by two million litres a year in recent years
  • Five countries are responsible for over half of global wine consumption
  • Exports in 2023 were the second highest ever
  • 45% of wine production is exported
  • Sparkling wine is the most resilient category
  • Bulk wine is the only category where value has decreased at a faster rate than volume
  • Italy is the largest wine exporter, followed by Spain then France (in value terms France leads by a long way)
  • France, USA and NZ are the leading exporters by value
  • Adapting to climate change is the most important challenge together with a trend toward decreased consumption
  • Inflationary pressures are easing.

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