The battle against bogus wine labels
Australia has just launched a new weapon in the fight against counterfeit wine labels, according to Blake Gray in Wine-Searcher’s online magazine. Wine Australia now has a database of wine label images and information that allows anyone to check the authenticity of a potential purchase.Rachel Triggs of Wine Australia told Wine-Searcher that many fake labels are often badly designed making them easy to spot when matched against the images stored on ELISS.
The system, called ELISS (Export Label Image Search System), is a database of wines that have been legitimately exported.
Rachel Triggs, general manager of corporate affairs and regulations for Wine Australia, told Wine-Searcher that many fake labels are often badly designed making them easy to spot when matched against the images stored on ELISS.
If I were a wine counterfeiter ELISS would be my go-to website. Not only would it give me a precise image upon which to base my dodgy wine packaging, but it would also reveal the vintages that had been exported to my target market. Or am I missing something?