Australian wine exports continue to rise
The locomotive that is Australian wine exports continues to surge ahead, with total exports increasing by 11% in the 12 months to the end of September. The value went up to AUD $2.71 billion while the volume of exports rose 5%. The average value of exports also rose 5%, to AUD $3.21 a litre.China is way ahead as our most important wine market, with 24% of our exports.
The main growth was again in China and northern Asia, which rose 24% to AUD $1.06 billion, but disappointingly, the US fell by 8% (to AUD $423 million). This is not a happy result, especially considering the US is one of the two key areas of effort nominated by Wine Australia in utilising the Australian Government’s AUD $50 million Export and Regional Wine Support Package. (The other is China.)
Canada’s 9% rise to AUD $200 million only partially offset the US fall.
China is way ahead as our most important wine market, with 24% of our exports. Today, 61% of Australian produced wine is exported.
Wine Australia CEO Andreas Clark said:
“We are seeing strong growth in China and we have redoubled our efforts in the US to capture more of the premium end of the market as American consumers trade up to higher-priced wines.
“There is positive sentiment about Australian wine in the US among key influencers and consumers. While consolidation at the distribution level of the three-tier system is proving to be a difficult barrier to overcome, the hard work of Australian exporters willing to get into market is starting to pay off.”