New Zealand wine exports increase for 23rd year in a row
New Zealand Winegrowers 2018 Annual Report reveals that wine exports have grown continually for the past 23 years despite harvest fluctuations, the global financial crisis and often challenging exchange rates. Sales have risen to a pretty impressive NZD $1.7 billion with the USA, the largest market, taking over NZD $500 million.
New Zealand Winegrowers chairman John Clarke predicts that export growth will continue in the year ahead, despite the 2018 vintage being smaller than he hoped.
Sales have risen to a pretty impressive $1.7 billion with the USA, the largest market, taking over $500 million.
“In the coming year we predict export growth will continue to be muted given that the 2018 vintage was smaller than we had hoped. The final outcome will also be affected heavily by the exchange rate, which is currently looking more favourable.”
Wine tourism is also on the up with 27% of international visitors to New Zealand visiting a winery, while 279 wineries now offer a wine tourism experience, says Clarke.
At a glance
- Sauvignon blanc continues to dominate exports with an 86% share by volume.
- Total wine exports in 2018 were 255,093 million litres with an average price of $6.68/ltr.
- Wine imports (77% from Australia) were 40,881 million litres, average price $4.76/ltr.
- The national vineyard now covers 37,969 ha, up by 2.8% with Marlborough accounting for 75% of that increase.
- 20 new wine producers increased the total to 697.
- The average yield of grapes per hectare in 2018 was 11.1 tonnes, up from 10.7 tonnes.
- Consumption of New Zealand wine per capita is estimated to be 10.9 litres.
- Consumption of all wine per capita is estimated to be 19.2 litres.