Tasmania wine tourism on the up

In the year to March, a record 297,882 people from interstate or overseas visited a cellar door in Tasmania. (Photo: Wine Tasmania)

Twenty-three percent of all visitors to Tasmania visit a winery cellar door, according to the state’s wine authority. In the year to March, a record 297,882 people from interstate or overseas visited a cellar door.

Wine Tasmania chief executive Sheralee Davies said:

“When combining the value of Tasmanian wine grapes with winemaking and wine tourism, the Tasmanian wine sector is conservatively estimated to contribute more than AUD $115 million annually to the state’s economy.”

Wine Tasmania was releasing details of the 2018 harvest, which chalked up new records for both value and volume.

Tasmania produces just 0.91% of Australia’s total wine grape harvest but this represents 4.37% in value terms.

Temperatures were 1.2 degrees above the long-term average, which saw the vintage being the earliest, quickest and largest to date, with a record 16,280 tonnes harvested. Wine Tasmania’s vintage survey also reports a record average price paid for Tasmanian wine grapes of AUD $2,977 a tonne.

Tasmania produces just 0.91% of Australia’s total wine grape harvest but this represents 4.37% in value terms.

“Tasmania has built its reputation on outstanding quality wines and this reputation continues to grow right around the world, contributing to increasing demand for our wines and growing visitation to our cellar doors,” Davies commented.

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