Brancott plants vineyard in central London

Brancott Estate’s ‘pop-up’ vineyard in London. (Photo: Pernod Ricard)

Brancott Estate startled London’s commuters in July by planting 50 fully mature grapevines at Kings Cross Station before moving them to Waterloo Station and later to London Bridge Station.

Brancott Estate planted the first sauvignon blanc vines in Marlborough in 1973, which ultimately put New Zealand on the world wine map.

This innovative promotion used two-metre high vines in full leaf to attract the attention of commuters and invite them to speak to wine experts, wander through the vines and take advantage of the visually stunning ‘Selfie Spots’. They were also offered a glass of sauvignon blanc to help them cope with journeys that have been subject to frequent disruptions recently.

Brancott Estate planted the first sauvignon blanc vines in Marlborough in 1973, which ultimately put New Zealand on the world wine map helping to launch an export market which today earns over NZD $1.6 billion.

I can’t imagine that the vines were from Marlborough but couldn’t get a response from Brancott Estate when I posed the question.

One thought on “Brancott plants vineyard in central London”

  1. Dr Hylton Le Grice says:

    What a great shame to have to use the description ‘Brancott Estate’ when of course it was the iconic , ‘Montana Wines’ that planted the first Sauvignon Blanc – and where the esteemed Master of Wine , Bob Campbell had his early learning roots

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