TUKU Māori winemakers collective is launched
New Zealand had 677 wine producers at the last count. Each wine brand has a different story to tell but only those who shout loud enough are going to get their message across.TUKU offers a point of difference that I know will captivate international audiences enough to get a foot in the door.
One way to amplify the message is to join up with those who have a comparable message and pool resources. The Family of Twelve is one example of this successful formula at work, Marlborough Natural Winegrowers (MANA) is another. Regional groups such as Hawke’s Bay Vintners and Central Otago Pinot Noir Ltd (COPNL) perform a similar function.
The latest group of producers with common goals and a unified voice is TUKU Māori winemakers collective. Members are te Pā Family Vineyards, Tiki Wine & Vineyards, Steve Bird Wines, Kuru Kuru Wines, and Ostler Wine.
I recently attended the stirring launch of this group at an evening of song, dance, kai and wine. It was a moving experience and well received by a local audience.
TUKU offers a point of difference that I know will captivate international audiences enough to get a foot in the door. The strength of their wine quality will do the rest.