Mr Grumpy: cellar door samples
Have you ever wondered why some winery cellar doors charge for samples and others don’t? According to the law, wine producers who charge for samples must have an on-sale licence. To qualify for an on-sale licence they need to serve food, provide loos etc. For many, it’s hard to justify the investment so they offer free samples and hope they will recover the cost from wine sales.I am surprised how many cellar doors still offer wine samples in ISO XL5 tasting glasses.
I don’t mind paying for samples, particularly if the cost is deducted from purchases.
Now for the moan. I am surprised how many cellar doors still offer wine samples in ISO XL5 tasting glasses, small sherry-like glasses that were once the standard at wine competitions but have now mostly been replaced by larger and more effective Riedel glasses. XL5 tasting glasses do not flatter wine. It’s a bit like a used car salesman not bothering to clean the cars on his lot. He’ll cut costs but lose sales.