Marlborough just got bigger
I’ve just checked the newly registered geographic indication boundaries for the Marlborough region and was startled to discover that the region seems to have nearly doubled in size. The southern boundary that once ran inland from the coast north of Clarence has now shifted to well south of Oaro, which is south of Kaikoura.Subregional geographic indications now become more important as the larger Marlborough dilutes regional identity.
I imagine that prospectors will have established weather stations within the larger region in search of viable vineyard land at bargain prices. If successful they will be able to brand their sauvignon blanc ‘Marlborough’ even if it bears scant resemblance to wine from heartland Marlborough.
Subregional geographic indications now become more important as the larger Marlborough dilutes regional identity. Future sauvignon shoppers may need to search for wines from Awatere or Southern Valleys rather than rely on ‘Marlborough’ as a safe house.