New Zealand wine sales soar in UK market

It was not only in the on-trade that New Zealand shone. In the off-trade, “again New Zealand was the star performer increasing value by 12.2 percent.” (Photo: The Shout)

Accolade Wines 2018 UK Wine Report Wine Nation is an in-depth annual survey of 8,000 wine drinkers in the UK during the previous year.

New Zealand wine is bucking the trend by increasing in both volume and value.

The recently released report reveals that Brexit has pushed down the value of the pound and inflated wine prices. An increase in duty by 50% in the last decade has also helped drive wine prices skywards. Despite the cost of wine increasing consumers are choosing to pay more for better wine but drink less of it.

New Zealand wine is bucking the trend by increasing in both volume and value.

“French wine continued to dominate on-trade values but the origin on the rise was New Zealand which gained 13.3 percent, while France fell by 4 percent,” the report states.

And it was not only in the on-trade that New Zealand shone. In the off-trade,

“again New Zealand was the star performer increasing value by 12.2 percent.”

New Zealand overtook Spain as the highest priced origin in the on-trade, at an average GBP £4.90 for a 175ml glass, yet sold 6.7 percent more volume while also achieving the best gain of 13.3 percent.

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