More $100+ price tag wines hit the shelves

Hawke’s Bay has widened its lead on the other regions, with more than twice the NZD $100+ wines produced compared to Central Otago in second place. (Photo: Pinot NZ website)

Wines with NZD $100+ price tags are no longer the rarity they once were. I suppose the same can be said for the number of Rolls Royces and Lamborghinis that now cruise Auckland’s streets.

When I did another survey recently, I found 57 wines in the $100+ category. Pinot noir still leads the way while syrah has overtaken chardonnay.

It once attracted a lot of attention when a wine cracked through the NZD $100 barrier. A wine with a two number price tag becomes a luxury good when it adds an extra digit. Different dynamics apply in the rarefied atmosphere of luxury goods where brand, reputation and cachet play a greater part in the buying decision.

Five years ago, I prepared a list of wines on my tasting database with a price tag of NZD $100 or more. There were 27 wines on the list, made up as follows:

Pinot noir 10
Blended reds 9
Chardonnay 4
Syrah 3
Other (sparkling) 1
TOTAL  27

Hawke’s Bay led the way with seven NZD $100+ wines with Auckland (mostly Waiheke) and North Canterbury in second place with six wines each.

When I did another survey recently, I found 57 wines in the NZD $100+ category. Pinot noir still leads the way while syrah has overtaken chardonnay, breakdown as follows:

Pinot noir 20
Blended reds 17
Syrah 10
Chardonnay 7
Other (sparkling, fortified and dessert wine) 3
TOTAL  57

Hawke’s Bay has widened its lead on the other regions, with more than twice the NZD $100+ wines produced compared to Central Otago in second place. If Gisborne and Nelson have produced NZD $100+ wines, I have yet to taste them:

Hawke’s Bay 23
Central Otago 11
North Canterbury 10
Auckland 8
Wairarapa 3
Marlborough 2
Gisborne 0
Nelson 0
TOTAL  57

Members of the NZD $100 Club should raise a glass to Stephen White, who I believe was the first producer to break through the NZD $100 barrier with 1997 Stonyridge Larose.

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