More $100+ price tag wines hit the shelves
Wines with NZD $100+ price tags are no longer the rarity they once were. I suppose the same can be said for the number of Rolls Royces and Lamborghinis that now cruise Auckland’s streets.When I did another survey recently, I found 57 wines in the $100+ category. Pinot noir still leads the way while syrah has overtaken chardonnay.
It once attracted a lot of attention when a wine cracked through the NZD $100 barrier. A wine with a two number price tag becomes a luxury good when it adds an extra digit. Different dynamics apply in the rarefied atmosphere of luxury goods where brand, reputation and cachet play a greater part in the buying decision.
Five years ago, I prepared a list of wines on my tasting database with a price tag of NZD $100 or more. There were 27 wines on the list, made up as follows:
Hawke’s Bay led the way with seven NZD $100+ wines with Auckland (mostly Waiheke) and North Canterbury in second place with six wines each.
When I did another survey recently, I found 57 wines in the NZD $100+ category. Pinot noir still leads the way while syrah has overtaken chardonnay, breakdown as follows:
|Other (sparkling, fortified and dessert wine)||3|
Hawke’s Bay has widened its lead on the other regions, with more than twice the NZD $100+ wines produced compared to Central Otago in second place. If Gisborne and Nelson have produced NZD $100+ wines, I have yet to taste them:
Members of the NZD $100 Club should raise a glass to Stephen White, who I believe was the first producer to break through the NZD $100 barrier with 1997 Stonyridge Larose.