Two New Zealand wineries in world’s top 10 most admired wine brands
Drinks International have conducted their annual survey to find out which are the world’s most admired wine brands. They polled wine professionals, journalists, educators and MWs and asked them to make three votes from the list of previous winners or to put forward their own suggestion if the name is not on the list. I am one of the panel of Academy Members and have been voting for several years. Before casting our votes we are asked to consider the following five points:Four New Zealand brands appeared in the top 50, while two made the top 10.
- The wine is of consistent or improving quality
- It reflects its region or country of origin
- It responds to the needs and tastes of its target audience
- It is well marketed and packaged
- It has a strong appeal to a wide demographic
Votes for solely sparkling and fortified wines were excluded this year, so only still wines were considered by the judges.
Four New Zealand brands appeared in the top 50, while two made the top 10. They are:
|Position||Winery||Change from last year|
|8th||Villa Maria||Up 4 places|
|9th||Felton Road||Up 4 places|
|14th||Cloudy Bay||Up 10 places|
|27th||Oyster Bay||Up 19 places|
It’s encouraging to see that every New Zealand wine is on the rise.
The top three wines occupied the same positions last year. They were:
- Conch Y Toro
You can access the full list here at the Drinks International website.