How much is too much for a glass of wine in a bar?
Why would you buy a cocktail in a trendy bar? The prices are exorbitant; they bear no relation to the cost of the ingredients. But wine isn’t lagging far behind these days, at least in some bars.
$12.69 a bottle, ex the wholesaler … and $13 a glass. Does that seem reasonable?Have a glass of Thorn-Clarke Sandpiper Riesling 2017 at the Golden Age Cinema bar, in Sydney’s Surry Hills, while you’re relaxing before the flicks, and you’ll pay a lazy AUD $13.
… and $13 a glass at the Golden Age Cinema bar. It looks like gouging.
The cost to the bar is $12.69 a bottle, ex the wholesaler, Mezzanine. If they take five glasses from the bottle, that’s a base cost of $2.54 per pour. Margin including operating costs and GST go on top of that.
Does that seem reasonable?
*Updated 21 April 2018: This is a revised version of an article that was posted on April 19. The original article should have used the word ‘mark-up’ instead of ‘profit’, as technically, profit is what remains after all costs, including GST, have been subtracted.