Supermarkets rule in wine retail survey

The wine section at Countdown Ponsonby (Photo: Countdown Ponsonby Twitter)

I invited students at my wine course to rate a list of Auckland wine retailers based on best prices, most extensive range of wine, best service etc. They were also asked to identify the outlet from which they bought most of their wine. The survey revealed that convenience, closely followed by best prices, were the main driving forces when choosing where to shop.

Over 90% indicated that they had bought wine in a supermarket.That helps explain why supermarkets dominate wine sales in Auckland and indeed most of the country.

A 2018 survey by research company Wine Intelligence asked 1000 New Zealand wine drinkers to indicate where they had bought wine in the past six months. Over 90% indicated that they had bought wine in a supermarket. Traditional liquor stores were the next highest ranged channel with 34%.

Here are the top eight outlets identified by the national survey:

Countdown 52%
New World 43%
Pak‘nSave 41%
Liquorland 15%
Super Liquor 8%
Liquor King 6%
Glengarry 4%
Bottle-O 4%

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