Supermarkets rule in wine retail survey
I invited students at my wine course to rate a list of Auckland wine retailers based on best prices, most extensive range of wine, best service etc. They were also asked to identify the outlet from which they bought most of their wine. The survey revealed that convenience, closely followed by best prices, were the main driving forces when choosing where to shop.
A 2018 survey by research company Wine Intelligence asked 1000 New Zealand wine drinkers to indicate where they had bought wine in the past six months. Over 90% indicated that they had bought wine in a supermarket. Traditional liquor stores were the next highest ranged channel with 34%.
Here are the top eight outlets identified by the national survey: