Regional production and purchasing roundup

Marlborough wine region (Photo: Bob Campbell MW)

Everyone’s pretty familiar with the ranking of NZ’s wine regions in terms of producing hectares, as follows.

1 Marlborough 25,135 ha
2 Hawke’s Bay 4,694
3 Central Otago 1,896
4 Canterbury/Waipara 1,419
5 Gisborne 1,371 (moves to third place in terms of grape tonnage)
6 Wairarapa 1,017
7 Auckland/Northland 392
8 Waitaki Valley  41

Source: NZ Winegrowers 2017 Annual Report

Barossa Valley ahead of Gisborne? I suppose it’s possible, but Hunter Valley ahead of Nelson?But what if you asked 1000 “regular” wine drinkers to name the regional source of wines they’ve purchased in the last three months? UK-based research company Wine Intelligence did just that. Here’s the result:

1 Marlborough 46%
2 Hawke’s Bay 36%
3 Central Otago 25%
4 Martinborough 15%
5 Barossa Valley 13%
6 Gisborne 12%
7 Hunter Valley 10%
8 Nelson 10%
9 Champagne 6%
10 Bordeaux  5%

Barossa Valley ahead of Gisborne? I suppose it’s possible, but Hunter Valley ahead of Nelson?

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One thought on “Regional production and purchasing roundup”

  1. Huon Hooke
    Huon Hooke says:

    Bob, UK drinkers or NZ?
    On the face of it, it seems to suggest people are drinking more Marlborough wine than they remember. Perhaps Marlborough wine has memory-erasing properties? 😉

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