New Women in Wine organisation launched
Women working in the Central Otago wine industry have an opportunity to speak with a unified voice through a newly launched organisation ‘Women in Wine – Central Otago‘.
Founder and organiser, Janiene Bayliss of Ata Mara Vineyard, explained that many issues affecting women in the Central Otago wine industry need to change and be developed. Women need advocacy and visibility. They need to build a cohesive and sustainable network enable them to make better decisions which will result in business growth and, ultimately, more jobs.
“We will be seeking expert speakers covering a very broad range of topics including wine and tourism, trade and retail, legal issues, consumer behaviour and wine drinking, scholarship and research projects and regular updates on the economy and business in the wine Industry, viticulture, marketing and business development and we will be looking for and developing great role models to motivate and inspire other generations.”
- 170 women are involved in 120 Central Otago vineyards
- 103 women with ownership and part ownership in the vineyards
- Central Otago has 18 women winemakers and nine viticulturists
- Nine women own 100% of their vineyard