Geoff Hardy kicking export goals
Geoff Hardy must be doing something right. A lot, in fact. His company Wines by Geoff Hardy was recently named Australian Exporter of the Year at the Optus My Business Awards 2017.
The firm has also been named Winestate magazine’s Australian Wine Company of the Year in 2012 and 2014, and was included in the Top 5 in these awards in 2016.
From my viewpoint, Wines by Geoff Hardy fields a bewildering array of wines under three different labels, and non-mainstream grape varieties are the speciality. Go to the Geoff Hardy homepage on The Real Review website, and you will see wines made from approximately 30 grape varieties under the brands Pertaringa, K1 by Geoff Hardy and Hand Crafted by Geoff Hardy. Geoff must be a very busy bloke if he hand-crafts all those wines himself!
Ably assisted by his daughter Bec, son Seb and their team, Hardy has two cellar doors, one under the K1 banner on his Kuitpo vineyard in the Adelaide Hills and the other Pertaringa in McLaren Vale. The family-owned and operated company produces around 100,000 dozen bottles a year. The family is descended from South Australian wine pioneer Thomas Hardy, the founder of the wine company of the same name, who first planted vines in the 1850s. Indeed, the original Thomas was Geoff’s great great grandfather.
In my experience, the wines are seldom less than very good, with the occasional ripper, such as the 2015 Pertaringa The Yeoman Shiraz, which won the hotly-contested trophy for top Australian shiraz in this year’s Decanter World Wine Awards.
According to CEO Richard Dolan, the firm has seen huge developments in its overseas markets over the past few years, recording double-digit export growth each year for six consecutive years.
“Between financial year 2011 and FY16, the company’s export sales grew by a massive 885%, with 81% growth in FY16 alone and a further FY17-to-date growth of 41%.”
“While sales to China have played a major role in that growth, we have also opened new markets in India, Finland, Sweden, UK, Hong Kong and Canada with further markets opening soon in Peru, the Philippines, Indonesia and Taiwan.”
“We still have plenty of scope for further growth in the UK and mainland Europe, as well as North America, where we have little to no representation. We are actively looking for new partners in these more traditional markets, together with other new and emerging markets in Asia.”
The company says Optus My Business Awards is the longest-standing business awards program in Australia. The award was announced on November 10.