Four Winds witty wine labels win design award

Four Winds witty award-winning labels (Photo: Four Winds Winery)

Call me superficial, but I do enjoy clever wine labels. The Canberra District winery Four Winds (tastings) has a new range of wines that capitalise on the windy theme, in a witty and whimsical way.

The labels, launched last year, are based on wind-themed photographs. They recently won an international label award – ‘overall supreme champion’ at the 2017 Drinks International Wine Design Challenge.

Co-owner of the family business, Sarah Collingwood, commented:

“There was some discussion about whether the labels needed changing, but the feedback that we have received since releasing them has affirmed it was the right decision. The new packaging captures the vibe of the business and, most importantly, looks good on your table surrounded by friends and family.

“We were lucky to work with the experienced design team at Denomination on this re-design as their expertise made the process a simple one.”

The judges commented:

“The redesign of the Fours Winds range was inspiring in every detail: a new brand identity (subtly printed on top of the screw-cap), evocative photography (simple and beautifully realised) and a subtlety of expression right across the range. The creative detail was unmatched by other entries, and the sheer memorability was highlighted by the judges. We all felt that the range could grow and still retain its originality, based on an idea full of future possibility and perfectly executed.”

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