White Diamond goes bananas

Wine drinking in China

Wine drinking in China (Photo: (GREG WOOD/AFP/Getty Images))

In July I wrote about Longview White Diamond (read article here) and the outpouring of grief after the winery was purchased by the Australian Food Corporation (AFC) which planned to export the entire production of this sickly sweet wine produced on the outskirts of Whangarei. When I rubbished the wine several people jumped to its defence.

Now The Northern Advocate reports that the price of White Diamond has leapt from $30 a bottle to “a whopping $598” in the Chinese market.

Demand in China was greater than what the vineyard could produce and the variety appealed to the Chinese palate as it was “fruity and quite sweet” said AFC’s Brent King.

What’s wrong with these people? Haven’t they heard of Moscato d’Asti a deliciously sweet Italian wine with a modest alcohol of around 5.5%? A good example costs around $35.

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