Wine on tap

4 thoughts on “Wine on tap”

  1. Andrew says:

    Hi Huon,

    It’s great to read that wine on tap systems caught your eye and interest. It’s definitely the way of the future for “wine by the glass” in Oz.

    There is a brand in Melbourne called TAP. (TAP. Wines) that has brought wine on tap to another level. They on the other hand use high grade stainless steel kegs to house the wine and the freshness is by far one of the highlights that put them as the leaders of this wine service innovation. They have impressed the market with a cutting edge design to detract from the stigma and the quality of the wine is punching above its price point – finally the consumer is enjoying a quality glass of wine!

    In conclusion: I think plastic kegs will be short lived and won’t add value to this world-growing shift. No consumer will ever be satisfied with a plastic cup of wine so why compromise the wine from the beginning. Stainless steel kegs are a major investment packaging change so the plastic kegs are just a cheaper alternative to see how the market responds to the concept. TAP. Wines don’t look to be mucking around to compromise the quality and integrity of the wine.

    Andrew.

  2. Sandy Godfrey says:

    Hi Huon
    Cloudland in Brisbane have had excellent house wines on tap since 2011. I helped them set up the system and choose the wines. I remember certain distributors telling me it would never work. By switching away from bottles for house wines they cut their glass bottle wastage by 70%. The wines stay very fresh as long as you have good cellar management.
    Sandy

  3. Brendan Hilferty says:

    Not just FWP doing this Huon. I’ve been selling my little Grenache in kegs along with a few smaller parcels of wine I’ve purchased. Mostly using 19 litre kegs which helps with freshness. Lots of interest too and I have a couple of new venues coming “online” (pun intended) soon.
    Cheers,
    Brendan

  4. Phil T says:

    Australia are behind the times on this issue. The US are leading the way with wine retailer, bars etc being set up with permanent wine on tap installations.
    The key selling points are;
    1. Ability to sample a broad range if varieties by the glass without committing to a bottle.
    2. Quality is assured. No second guessing when the bottle was opened.
    3. Reduced packaging cost.
    4. Complimentary environmental impact with less packaging.
    5. Kegs are now handling sparkling wines and maintaining freshness and the all important “bubbles”.

    These are just a few that come to mind.

    Clearly kegs do not have the “theatre” of a bottle however under certain situations efficiency and quality are critical as is oh@s due to no glass bottles.

    Kegged wine at large functions or sports events makes sense.

    Cheap kegs really could damage the concept if they are phone to leaking or possibly plastic taint. My view is that as a concept the delivery device must be of a high standard and able to be cleaned easily, particularly if in a retail or cellar door environment.

    Overseas installations have generally avoided single use kegs and focused on re-useable systems similar to beer kegs.

    With keg sizes ranging from 5 to 50 litres they could be suitable for both private and commercial use.

    Under bar systems avoid having to call in the plumbers as well.

    If the delivered wine product is acceptable to big oseas markets, Australia are quite right in following this trend.

    High end restaurants and high street retailers need to focus on bottle sales as this connects with their customers and ensures the brand and the wine integrity is maintained.

    To me at least, this delivery method for certain situations makes sense.

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