Wimbledon, Champagne, Strawberries And Lanson

Lanson is the official Champagne supplier to the Wimbledon tennis championship, and 25,000 kilos of strawberries are served – with cream, of course – during the tournament.

According to Lanson’s Anton Hobbs, about the same number of bottles of Lanson (tastings) are also consumed. That’s more than 2,000 dozen, or two shipping containers! The deal seems plenty lucrative for Lanson!

Actually, I’m going to be a spoilsport and say how bad a match (no pun intended) I think Champagne is with desserts, although it is served relentlessly during Champagne promotions. The rule when matching wine with sweet desserts, is that the wine must be sweeter than the dessert or its taste will be ruined. 

Even the Comité Champagne (the official Champagne wine industry body) served the 45 visiting Vin de Champagne Award laureates (see my post earlier this week) a sweetish rosé Champagne with a dessert last week.

The dessert was in several parts, the least sweet component being a few fresh, unadorned raspberries. The wine did go acceptably with those, I thought. So, maybe if your Wimbledon strawbs are served au naturel, unsweetened, and with unsweetened cream, the Lanson may work.

But then, everyone’s palate is different and I can’t ignore the fact that other people seem to wolf Champagne down rather happily with sweet desserts. Or maybe they’re just not paying attention to their palates. 

Leave a Reply

Your email address will not be published. Required fields are marked *