Regional Series?

Am I missing something here? Lindemans (tastings) has recently launched a new ‘Regional Series’, but each of the three wines is a blend of two regions.

The cabernet is Padthaway and Clare, the chardonnay is Hunter and Adelaide Hills, and the bubbly is Yarra Valley and Adelaide Hills (all $23). I have nothing against blends, of which Australia has a long and distinguished tradition, but why call them regional when they are the opposite of regional?

Could it be that regionality is one of the buzzwords of contemporary wine and – like politicians spouting key words in press conferences – wine marketers just can’t help themselves parroting those buzzwords. (Admittedly, they did draw the line before invoking ‘terroir’…)

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