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Who Makes My Wine?

woman buying wine in the supermarket

Woolworths and Coles, whose Dan Murphy’s, Vintage Cellars, 1st Choice, Liquorland, Woolworths Liquor and BWS stores dominate wine retailing in Australia, own hundreds of their own wine brands. The ownership of these brands is never publicly disclosed.

Rather than labelling these wines “Woolworths Select Shiraz” or “You’ll Love Coles Chardonnay”, the wines look like they are produced by a winery-owned brand with names like Curious Kiwi, Cow Bombie or Langhorne Creek Estate.

In the belief that wine drinkers should know who owns which brand, the website www.whomakesmywine.com.au was set up some years ago. However, the website’s owner recently took it down as she was unable to continue maintaining it by herself.

With her approval, I have decided to host this information here. We think it is an important service to the wine drinker.

Brands owned by a winery but exclusive to one retailer are not part of this list.

We ask for your help in keeping the list up-to-date. If you are aware of any other brands that do not appear on this list, please let us know in the comments. And please share!

Coles

  • 12km Stretch
  • Akita
  • Armada
  • Blue Kube
  • Brookridge
  • Cabaret
  • Chalkboard
  • Chateau Louise
  • Coconut Beach
  • Coorong Plains
  • Counting Sheep
  • Cradle Bay
  • Cradle Bay Sauvignon Blanc
  • Curious Kiwi
  • Cuvee Clare
  • David Farmer Signature
  • Daybreak Estate
  • Debonaire
  • Donnari
  • Downtown (Exclusive Vintage Cellars brand)
  • Dry Valley Estate
  • F’Able
  • Fahrenheit
  • Fernleigh
  • Fiorella
  • Great Divide
  • Greyrock
  • Gum Nut Cree
  • Henri Laurent
  • Hidden Gems
  • Iron Horse
  • Isola
  • J.P. Flint
  • James Busby
  • John Sampson
  • La Bonne
  • La Promesse
  • La Touriste
  • La Vuelta
  • Lachlan Ridge
  • Lana’s Bike
  • Mayfair
  • Milla’s Run
  • Mountain Brook
  • Ninety Mile
  • Oak Lane
  • Pensilva Estate
  • Pick of the Crop
  • Pilgrim
  • Pioneer Run Vineyard
  • Pizzazz
  • Pleasant Valley
  • Postmark
  • Punters Corner
  • Rau
  • Rising Blue
  • Robinsons
  • Rock Paper Scissors
  • Sainte Louise
  • Separation Hill
  • Silver Ridge
  • St Andrews
  • St. Andrews
  • Story Bay
  • Talking Heads
  • Tangled Vine
  • Tasman
  • Tenet Estate
  • The Cellar Dwellers
  • The Coincidence
  • The Emerald
  • Tread Lightly
  • Twin Bird
  • Two Churches
  • Two Thousand Acres
  • Vino Gusto
  • Wahu
  • Westhaven Vineyard
  • Whispers
  • Willow Leaf

Woolworths

  • 88 Keys
  • Abbey View
  • Abervale
  • Across the Bay
  • Adlo
  • Amberton
  • Amiri
  • Antarctic
  • Augustine Wines
  • Avon Brae
  • Awanui
  • Back Gate
  • Baily & Baily
  • Ballini
  • Bathazar
  • Bastard Jack
  • Bay Estates
  • Black Lace
  • Black Rock
  • Black Wattle
  • Bold As Brass
  • Bowler’s Run
  • Brique
  • Brookhill
  • Bubbly by Yarra View
  • Buckey
  • Buckle My Shoe
  • Bygone Era
  • C’est La Vie
  • Cape Campbell
  • Capo’s Block
  • Carpark
  • Castaway
  • Cat amongst the pigeons
  • CC Cuvee Coonawarra Chardonnay Pinot Noir Brut
  • Central Otago Freeland Pinot Noir 2009
  • Chancellor & Co
  • Chevalier
  • Chook Shed
  • Ciao Bella
  • Cleanskins
  • Clos Pierre
  • Cockatoo
  • Cockatoo Black
  • Cockatoo Cooler
  • Cockatoo Ridge
  • Cocky
  • Coquille
  • Cottonwood Grove
  • Cow Bombie
  • Craftsman
  • Diamond Nights
  • Dimension
  • Discovery Bay
  • Dorrien Estate
  • Dress Drinks
  • Dukes & Tsars
  • Dumont
  • Dune Ridge
  • Duperrey
  • Electrum
  • Elite
  • Endless Skies
  • Ensign
  • Famous Maker
  • Fierte
  • Five Sounds
  • Fizzyskins
  • Flanagans Ridge
  • Folio
  • Forefathers
  • Gentleman’s Agreement
  • Golden Oak
  • Golden Valley
  • Grants Gully
  • Hawkesbridge
  • Heaven’s Gate
  • Hidden Gate
  • Hide and Seek
  • Hideaway Ridge
  • Honour Roll
  • Hopskins
  • Houndstooth
  • Hutt River Estate Kingfisher
  • Ice Wine the Original
  • Ingleburne Estate
  • Iron Hill
  • Isabel Estate
  • John Jobbins
  • Jump ‘n’ Jive
  • Just Joey
  • King William
  • Koa Cove
  • Krondorf
  • L’Eglise Saint-Martin
  • La Esencia
  • Langhorne Creek Area Red Blend 100%
  • Langhorne Creek Estate
  • Le Trois Clefs
  • Legs Eleven
  • Light Family
  • Lindisfarme
  • Lobster ReeLouis Auger
  • Lollapalooza
  • Lovers Not Toreadors
  • Lysander
  • Macho Gaucho
  • Macro
  • Marking Time
  • Marlborough Sounds
  • Mato Bay
  • Maycomb
  • McAllister
  • Meritage
  • Mi Casa
  • Minchinbury
  • Mishka
  • Mockingbird Hill
  • Monkey’s Cousin
  • Moore Farm
  • Mount Pride
  • Mountain Lagoon
  • MSB Mum’s Block Barossa Valley Shiraz 1999
  • Murray Bend
  • Musica
  • Naked Owl
  • Nature’s Harvest
  • New Eden
  • Old Lodge
  • Ole
  • Once & Well
  • One Over
  • Palladium
  • Pandora’s Box
  • Paradox
  • Paragon Shiraz
  • Parishioners Plea
  • Parkers Field
  • Pedare
  • Pelican Point
  • Periwinkle
  • Pinnacle
  • Pioneer’s Rest
  • Ponder Estate
  • Porta Dante
  • Queen Bee
  • Rare Print Series
  • Redcastle (exclusive to Dan Murphy’s)
  • Redemption
  • Reflections
  • Riddoch
  • Right side of the tracks
  • Riverside Landing
  • Roo’s Leap
  • Rorke’s Drift
  • Rosalina
  • Santa Compana
  • Santaro
  • Sentado
  • Seven
  • Seven Degrees
  • Shark Block
  • Silhouettes Range
  • Silver Moki
  • Slim Lines
  • Solander
  • Sonata Estate
  • South Island
  • Stardust
  • Stonyfell
  • Strawberry Fizz
  • Symmetry
  • Tamaota
  • Tamo’s Hill
  • Tangaroa
  • Te Rua Bay
  • The Advocate
  • The Bommy
  • The Bozz
  • The Gallows
  • The Gavel
  • The Hidden Vine
  • The Kingsman
  • The Old Contemptibles
  • The Remarkables
  • The Rocks
  • The Trustee
  • Thornleigh
  • Tickety-Boo
  • Toi Toi (Exclusive to Dan Murphy’s & BWS)
  • Tolley
  • Tom’s Tricks
  • Town House
  • Trident
  • Twelve Degrees
  • Two Fat Ladies
  • Two Fathoms
  • Two Little Ducks
  • Vine Vale
  • Vinos for Chinos
  • Vivant
  • Warrior Cove
  • Watercolour
  • Wattle Villa Vineyards
  • Whisper Rock
  • Willowbrook
  • Wrights Bay Vineyards
  • XII Apostles
  • Yarnbomb
  • Yarra View
  • Yeah Yeah
  • Zeehaen
  • Zenith
  • Zimi

Aldi

  • 5171 Wines
  • A.C. Byrne & Co
  • Airde 450
  • Baron Amarillo
  • Blackstone Paddock
  • Block 129
  • Cloud Line
  • Corte Carista
  • El Toro Macho
  • Elemes
  • Elmfield
  • Kaiora Bay
  • Merestone
  • Neve
  • One Road Wines
  • Precious Earth
  • Qiwila
  • Réserve Les Maurins
  • South Point Estate
  • Tudor
  • Veuve Monsigny
  • Veuve Olivier
  • Vicente Gandia
  • Vina Decana
  • Vinatero

Treasury Wine Estates

  • 19 Crimes
  • Acacia Vineyard
  • Annie’s Lane
  • Baileys Of Glenrowan
  • Beaulieu Vineyard
  • Belcreme de Lys
  • Beringer Vineyards
  • Blossom Hill
  • Castello di Gabbiano
  • Chateau St. Jean
  • Coldstream Hills
  • Devil’s Lair
  • Etude
  • Fifth Leg
  • Greg Norman Estates
  • Heemskerk
  • Hewitt Vineyard
  • Ingoldby
  • Jamieson’s Run
  • Killawarra
  • Leo Buring
  • Lindeman’s
  • Matua
  • Meridian
  • Metala
  • Penfolds
  • Pepperjack
  • Provenance Vineyards
  • Rawson’s Retreat
  • Rosemount Estate
  • Run Riot
  • Saltram
  • Secret Stone
  • Seppelt
  • Shingle Peak
  • Sledgehammer
  • Squealing Pig
  • St. Huberts
  • Stags’ Leap
  • Stellina di Notte
  • Sterling Vineyards
  • T’Gallant
  • Wolf Blass
  • Wynns Coonawarra Estate
  • Yellowglen

Pernod Ricard Australia

  • Brancott Estate
  • G.H Mumm Champagne
  • Jacob’s Creek
  • St Hugo
  • Stoneleigh
  • Wyndham Estate

Accolade Wines

  • Amberley
  • House of Arras
  • Banrock Station
  • Bay Of Fires
  • Berri Estates
  • Brookland Valley
  • Echo Falls
  • Eddystone Point
  • Geyser Peak
  • Grant Burge Barossa
  • Goundrey
  • Hardy’s
  • Houghton
  • Kumala
  • Leasingham
  • Moondah Brook
  • Mudhouse
  • Omni
  • Renmano Premium
  • Stanley Wines
  • Starve Dog Lane
  • Vina Anakena
  • Yarra Burn

Australian Vintage

  • Passion Pop
  • McGuigan Wines
  • Miranda
  • Nepenthe
  • Tempus Two

Casella Family Brands

  • Brand’s Laira Coonawarra
  • Casella
  • Peter Lehmann
  • Yellowtail
  • Morris of Rutherglen

If you’re looking for more detailed information and unbiased opinion on wines available in Australia, check out my reviews at HuonHooke.com and get access to tens of thousands tastings, ratings and Wine 360s of Australian and New Zealand wine. View plans and pricing here.

If you know of any other private label wines, don’t forget to let us know in the comments. And please share this list!

67 thoughts on “Who Makes My Wine?”

  1. Steve says:

    Would you also consider a list for the beer & spirits the big 2 own or “distribute”?

  2. andrew S Smith says:

    Guessing that each of those labels is under the maximum wet rebate amount, so Coles / Woolies claims the full amount…something that can’t happen when they buy it off the bigger wineries. And yes, as far as I’m concerned…this sucks!!!!!

    1. Andrew Wilsmore says:

      See my fuller comments below. Short answer is no. Endeavour Drinks Group (we are a seperate group of businesses to the Woolworths Supermarkets) claims one rebate only. And usually in the first week of the year.

  3. rob gibson says:

    “Incredible ” in the essence of the word.

  4. Lisa Anderson says:

    Wow … I expected the list to only have maybe 15 brands! This is crazy! It’s so important that this information is shared within our community and we support the family owned, boutique, vineyards as opposed to this million dollar mess.

  5. Brian Welsh says:

    Another check is the back label where, under the “distributed by” section, James Busby Fine Wines are Coles brands and International Liquor Wholesalers are Woolies. Usually but not always.

  6. Phil T says:

    It is indeed sad to see many wines on this list that do have heritage, do have original legitimacy as a brand. Unfortunately those aspects are quickly forgotten by Coles and Woolworts as theirs is a game of numbers and not brand management. These two companies would not know the heritage of those brands nor are they interested. Now these wine are generally well made, however, lack the definition and uniqueness upon which they were initially developed.
    Coles and Woolworth’s are retailing commodities, it just happens wine has fallen into that category – sadly.
    We pity those winemakers battling to survive this onslaught.

  7. John Cameron says:

    The problem seems to be maintaining this list. That is what led to whomakesmywine.com.au being taken down.

    Can I suggest that this list should be maintained on a “wiki” – maybe Wikipedia. If Wikipedia feels it is not suitable, I already host a number of wikis so one more would cost me nothing.

    The advantage of a wiki is that it can be kept up to date by many – eg the wine producers themselves – and there is built in support to resolve disputes.

    1. Regan Drew says:

      That’s an excellent idea about the Wiki page…..

      1. John Cameron says:

        I am happy to create and host the Wiki but only with Huon’s support. The worst thing we could do is end up with multiple sources of this list. The advantage of having it here is that it leverages Huon’s name and reputation in the industry.

  8. Craig Lancaster says:

    Wow. I knew they owned some wineries etc, but that is ridiculous!

    1. Graham Doncaster says:

      They don’t ‘own’ the wineries, most simply just don’t exist. They purchase bulk wine and slap a label on it that pretends to be from a “Chateau” or an estate, when they are just bulk wines touched up and labelled by either their winery or purchased from others. There is no Two Churches winery, no Langhorne Creek Estate winery. Fake, fake, fake! Even worse, many ideas for names are pilfered slightly changed from existing labels so it confuses people in a saturated market! Disgraceful.

      1. Julian says:

        What does owning a winery have to do with anything? There are plenty of independent labels who neither own a winery, or a vineyard. Some labels may even contract out their winemaking to another producer. This idea that a real winery is a sort of paddock to glass arrangement is pretty antiquated.

        The fact is that the only prerequisite for being a great wine label is the quality of the end product in the glass.

  9. Paul Evans says:

    WFA is lobbying government to end the WET rebate on bulk wine which will ensure these labels compete fairly with known brands in the future. They are listening but its now time to act. Ideally, this list would appear on a consumer-facing phone app so consumers would know and can access the list when in store. Wish we had the $$$$ to do it! WFA is also pushing for Coles and WLG to label their wine as retailers own brand but this is proving difficult.

  10. Bacchaebabe says:

    Not too many worries about any of those wines being in my cellar. Not sure the wineries need to worry that much.

    1. Louise Duff says:

      So many! Just yesterday I tipped a bottle of South Island 2014 Pinot Noir down the sink. Life is too short for bad wine.

  11. Fiona says:

    Fantastic suggestion John Cameron.

  12. Regan Drew says:

    Fair to point out St Andrew’s is NOT “Taylor’s St Andrews” and the Chalkboard range are declared as a “made for Coles” brand.

  13. Bob Lidd says:

    Red Knot is a DM exclusive FWIW

    1. Huon Hooke
      Huon Hooke says:

      Yes, but the Red Knot brand is owned by the Davies of Shingleback, not by Dan’s. Haycutters is their brand for the Coles group.

  14. Ian Hunr says:

    This list really does not include the many imported wines that both entities bring into this country as well. To say it is not of concern to the wineries and or importer is wrong as both entities start off stocking certain wines then gradually replace them with their own local and or imported wine

  15. Justin Hodge says:

    Minchinbury for Woolworths

  16. Sarah Andrew says:

    Lo’ts of great comments and a topic I am very passionate about as an advocate of family owned and operated wineries around Australia. I would to highlight a comment on winery ownership versus brand ownership as the majoirty of the time its ‘brand’ only. Sarah did a great job of flagging this issue years ago so its great to see other professionals keen to keep this at the forefront of our vision and thinking. The wiki page is a great idea!

  17. Sam Anicic says:

    Why can’t the Aussie winemakers federation create a trademark logo of sorts that only REAL wineries get permission to use for a small fee. Use the fee to educate the public.

    1. bookman26 says:

      Sam

      All the wines listed here (or those that are actually available) are made by, and at, real wineries.

  18. Bob Lidd says:

    Bohemia by Josef Chromy reported as a VC exclusive.

    1. Huon Hooke
      Huon Hooke says:

      As with the Red Knot comment above, I’d be pretty sure this brand is owned by the winery, not by VC. There is a big difference. We are mainly concerned here with the brands owned by the retailers. There are lots of retailer-exclusive brands, owned by the winery. Even Clonakilla, Oakridge, Giaconda make exclusive wines for one or the other major retailers, but they retain ownership of the brand.

  19. Graeme says:

    And if it’s a slow seller they take it back and re-brand it. It has to stop they make the wine growers wait for months to be paid and offer them a pittance like they are doing with dairy and vegetable farmers. More stores please Aldi

  20. Anne MacKelvie says:

    What about Aldi wines? Same deal?

  21. Steve (@Qwine) says:

    Add Floreali (King Valley Prosecco) to the Coles list

  22. Steve (@Qwine) says:

    Great to see you pick up this list Huon. I wondered what happened to it some time ago.
    Some great points made here too. The spirit, beer and cider portfolio from the duopoly continues to grow so it’s also worth adding them to the list
    I think Sam Anicic has hit the nail on the head though. We need an industry recognised symbol placed on labels to assist the consumer to make an informed choice rather than being duped by clever labelling or marketing.

  23. Brian says:

    Visit you local VC or DM and see and see how many of those brands you can actually find or buy.

    Not many.

  24. Jay says:

    This is just the tip of the iceberg. If you are concerned with supporting ‘independent’ wine, good luck getting any at most bottle shops you visit. Considering most of the Australian wine industry is now owned by multinationals. For example http://www.tweglobal.com/our-brands/

    1. Scott D says:

      Yes, lists for TWE and Kirin/Lion could also be interesting to display and maintain, but they tend to focus more on retaining a degree of differentiation.

      Treasury (TWE) is listed on the ASX and has many Australian shareholders, as are Wesfarmers and Woolworths. Kirin is Japanese.

    2. Scott D says:

      Woolworths owns the Dorrien Winery near Nuriootpa. Does it own other wineries? Does Coles/Liquorland have its own winery(s), or is it branding and marketing only?

  25. Brad says:

    Wife suggests I may have too many wines stored away. Checked stocks and came away happy I hadn’t found one from the listed labels. Suggest we should research wineries websites and their background prior to purchasing. Lets hope the critics review the independents only

  26. John Cameron says:

    Is Marking Time from Langhorne Creek a Woolworths home brand?

  27. Sue fairlie - cuninghame says:

    It would be interesting to know who sells them their fruit?

  28. bookman26 says:

    90% (or more?) of the brands listed don’t exist as products on the shelf.

  29. Kris says:

    now that we are aware of the tactics of the big Coles and Woolies when it comes
    to wines greedy so an sos I am sure that more people will be supporting the
    smaller independent makers Keep up[ the gfood work

  30. Pen says:

    That is a lot to take in and confusing, so how do I chose wine easily that supports SA growers?

    1. Huon Hooke
      Huon Hooke says:

      You can often tell from reading the label if it’s a family-owned winery. Otherwise, choose a good independent retailer: they are mostly very knowledgeable.

    2. John Cameron says:

      In order to list on FromTheProducer.com a producer needs to be a “real” Australian producer. You can also search by region if you are looking to particularly support, for example, SA producers.

  31. Trish says:

    Incredible how many brands owned by Coles & Woolworths.
    Thanks for publicising this list Huon and keep up the good work.
    Let’s support our independent Australian wineries and the independent retailers too.
    We have an amazing Australian wine industry with fantastic history and stories.

  32. bookman26 says:

    This is the only website that publicises and promotes buyers-own-brands and is to be congratulated for that.

    The next stage is to review them as well.

  33. fridaypals says:

    May I suggest someone creates a complete list of independent retailers throughout each state of Australia? Education is the only way to combat these industry giants. A Wiki of this list would be very helpful.

  34. Andrew Wilsmore says:

    Hi,

    It would be appreciated if you are able to update your website to correct wines listed in relation to Woolworths Liquor Group. Pinnacle Drinks maintain our exclusive label listing on their public website: http://www.pinnacledrinks.com.au/

    The website is under further development which will expand the information on these products. Labels are progressively carrying their address, phone number and website URL when rolled over.

    I can also correct some comments that each label is able to claim the full WET Rebate. This is not the case. Pinnacle have only one claim for the Rebate which is maxed out in the around the first week of the year.

    It is also interesting that just two retailers have been singled out. As most participants in the wine industry would know, nearly all retailers (independent, banner group, or chain) engage in offering exclusive labels to their customers and have done so prior to the emergence of Australian wine as an international force.

    Kind regards

    Andrew Wilsmore
    Woolworths Liquor Group

    1. Graham Doncaster says:

      Agreed. Even though I despise the big two and their terrific control of the marketplace, there are others who purchase low grade bulk swill, pop it in a pretty bottle and give it a pretend name and place. List them, too if possible.

    2. Huon Hooke
      Huon Hooke says:

      Our list has been updated. Re Andrew’s statement re “some comments that each label is able to claim the full WET Rebate” – I don’t believe any such claim was made on The Real Review.

      1. Andrew Wilsmore says:

        Hi Huon – It was in the comments section from other contributors. Not in your introduction. Cheers, Andrew

  35. Graham Doncaster says:

    Would like to see the Virgin Airlines/Australian Newspapers/Laithwaites conglomerate listed here… Yarrunga Field, Byron & Harold, Steeple Block, etc, all fake labels with no winery behind them, just rows of tank wine sitting in the sunshine. Blergh. And James Halliday sold out to promote this swill, so sad.

  36. Glenn n Jo says:

    As an Assistant Winemaker at a small family owned winery, I can certainly say its a tough gig and i have witnessed a number of small operators close their doors. But I have always said that good wine tells a story… its a time capsule, a picture of a point in time, and I hold a belief that people who truly love their wine will seek out a good drop, and this is where small operators, and passion, rise to the forefront. Support small operators, support the family run businesses, visit cellar doors. We can never stop the conglomerate of corporate control, but wine off the shelf cant tell the same story, because the ‘authors’ simply are not there to tell the tale. On the subject of list corrections, I believe Heather Mist in the Coles section is a Scotch Whisky. 🙂

    1. Huon Hooke
      Huon Hooke says:

      Heather Mist fixed, thanks!

  37. Mark Aitken says:

    Consumer awareness is the key, if the general wine buying public were aware of what is going on they would be outraged and alter their buying patterns accordingly. Why do coles and Woolies have their own (home) brands and logo’s emblazoned loud and proud on products in the supermarket shelves, but slink around in the shadows with regard to declaring their ownership of their own wine brands? Why do they want to keep awareness of their ownership on the down low?

    I believe that it should be mandatory for all chains with BOB’s to declare brand ownership on the label so the public can make an informed choice. If they are proud of what they are doing and stand behind their products they should have no issue with this. And then we can let the public decide. Declaration of brand ownership on the label is as important to label integrity as vintage, variety and region are in my view.

    1. Andrew Wilsmore says:

      Hi Mark,

      At Endeavour Drinks Group (new name for Woolworths Liquor Group), we are quite proud of the award-winning wine our exclusive label business – Pinnacle Drinks – sources or makes from its expert team of award-winning winemakers.

      Pinnacle has already commenced labelling owned-brand products and its website presently lists all brands in the portfolio….www.pinnacledrinks.com.au

      Kind regards

      Andrew

      1. Mark Aitken says:

        Hi Andrew,

        The issue is truth in labeling and respecting and facilitating the consumers rights to make an informed choice. Openness about ownership.

        To be clear, on the new labeling roll out you speak of, will the word ‘woolworths’ appear anywhere on the label?

        On its face it seems that by engaging the third party entity you have created an additional layer of separation that will make it even harder for ordinary people to connect the dots regarding the true nature of woolworths ownership/interest/control of certain wine brands. This is the exact opposite of what is required unless you make the connection on the label.

        Therefore as a minimum on the label of every brand you own/control should appear the following statement:

        “Pinnacle Drinks manages owned and exclusive brands on behalf of Endeavour Drinks Group, a Woolworths Ltd Company” (footer Pinnacle Drinks website)

        Regards,

        Mark

    2. Andrew Wilsmore says:

      Hi Mark,

      A short google search shows Pinnacle’s relationship to Woolworths Limited. Plus it is also disclosed on the front page of its website. Pinnacle is actually delivering a level of transparency that is not exhibited by many other industry participants. To be clear – these are not ‘Woolworths wines’, but made to exact standards by expert and award winning winemakers that seek to partner with a retailer in delivering an exclusive offer. Kind regards, Andrew

  38. Mark Aitken says:

    Hi Andrew,

    so the answer is no then. The word ‘Woolworths’ will not appear anywhere on the label. Thanks for clarifying.

    You say ‘these are not Woolworths wines’. If people read the footer off the Pinnacle wines website they can draw their own conclusions about that. Ultimately, however the spin doctoring goes, these are Woolworths brands.

    Consumers have to do a google search to find the connection from the wine bottle they pick up off the shelf to Woolworths. Shouldn’t that information already be on the label, if you really wanted to be transparent?

    Do we have to do an internet search to find out who owns any home brand products in the supermarket?

    If an ordinary person is browsing the shelves in BWS, and sees the name Pinnacle drinks on the label will they have any reason to think it has anything to do with Woolworths if it is not explicitly stated on the label?

    How does that align with the spirit of making it easy for a consumer to make a truly informed choice?

    If you are proud of what Woolworths stands for why not just put the name on the label, what is the issue?

    regards,

    Mark

    1. Andrew Wilsmore says:

      Hi Mark, I’m not sure I can put this any other way than my earlier comment but will try. “Woolworths” is a consumer facing supermarket brand. These wines are made for a range of retail drinks businesses that make up the Endeavour Drinks Group. They are not sold in Woolworths supermarkets.

  39. Mark Aitken says:

    Jeez louise Andrew!!!

    When we saw your last post we just laughed and laughed, you are obviously just playing games now. Its a very simple concept, Brands like Bailey and Bailey, Cow Bomie and the Gavel are owned by Woolworths it needs to say so somewhere on the label (on the back label even in the small print) so people can make an informed choice as to who owns the brand they are buying.

    If this isnt clear to you, please read my earlier posts and try to keep up.

    regards,

    Mark

  40. Frank Carroll says:

    Kangaroo Hills Organic Farm near Blampied in Victoria produce four excellent wine. Nor could you do better than the five wines produced at Nappa Merri vineyard at Woodford, also in Victoria.

  41. Joanne Waters says:

    How about the fact that many “Private Label” brands are produced with Australian grapes, by Australia wineries and Australian winemakers, supported by Australian staff, adding to the Australian economy. Who cares who owns the label?

  42. ALLAN TRENERRY says:

    How about the CELLAR MASTERS Mail Order Wines which are also owned by Woolies. I believe most of the wines supplied through them are “Home” brands. Also wondering who owns Virgin Wines/ \Chalk Hill Wines/The Wine People/Lathwaites Wine People all at 90 Chalk Hill Road, McLaren Vale.etc.etc. and whether all their wines fall into the same category.

    1. Julian says:

      Good question Allan.

      In fact a whole post about mail order wine clubs is probably warranted, given their propensity for distributing third rate swill.

      1. Andrew Wilsmore says:

        Dorrien Estate – which supplies the majority of your so-called “third rate swill” wine through Cellarmasters – is actually a red five star rated Halliday winery. And it’s wines are regular trophy and medal winners on the show circuit.

  43. Owen Jones says:

    Thank you Huon.

    I’m now aware. No more bottle shops. I’ll support that great little independent wine shop and leave them a Christmas present of fruit mince pies (home made of course). Is Adler a wine?

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